Hockey Sushi branding materials on a red background, including a business card, letterhead, and a pair of chopsticks. The letterhead displays a logo featuring a sushi roll with a hockey puck, along with contact information and a letter template. The business card shows the same logo and contact details for Hockey Sushi, described as a casual Japanese buffet and sushi restaurant.

Hockey Sushi Rebranding

2022

Hockey Sushi rebranding is a personal project I created based on one of my favourite sushi restaurants in my hometown. Despite Hockey Sushi’s laid-back atmosphere, the restaurant’s current branding is very old-fashioned and traditional. I decided to play up the more sporty and casual side of Hockey Sushi and designed the logo and branding with those aspects in mind.