2022

This ad was designed to be sent out in a digital newsletter promoting the opening of a fictional ice cream parlor, Scoops. This project was done while taking a graphic design course at Fanshawe college and the prompt I received was that Scoops was a small local creamerie that focuses on pure and wholesome ingredients. With all of that in mind, I decided I wanted to create a rustic-yet-modern design. A design that conveys that this ice cream parlor has home made local roots, but is elevated and working in the modern era. I used a gingham background, a rustic display font and a classic serif font to give the design a small-town farmers market vibe. But I used more modern elements like the photos, rounded corners, colours and sparkles to be sure this design wasn’t old-fashioned or dated.