2020

This hang tag was created for a project in a graphic design class I attended at Fanshawe College. This project was especially fun because the demographic I was catering to was one I’m not especially familiar with. The goal of the project was to design a hang tag that would be attached to a men’s winter parka and the target demographic was rugged survivalist type men aged 30-50. This demo heavily relies on the strengths of a product over an eye-catching design. With that in mind, I kept the design simple, highlighting the key selling features of the parka. The distressed font and images printed on kraft paper was a design choice made to give the hang tag that rustic and rugged look that outdoorsmen seem to gravitate towards.

Kraft Paper Image by RawPixel